Maintaining a Business Blog, Part 1: Three Reasons to Make the Investment
With all of the responsibilities of sustaining a small business, sometimes the process of maintaining fresh content on your website can get lost in the shuffle. Although we might know it’s important to keep information cycling through our sites, we may not know exactly how to accomplish this.
One way in which to ensure fresh content each week is to maintain a weekly blog.
Three Reasons to Invest in a Business Blog:
- Reason One: The results are undeniable. From proven increased site traffic to steadily growing client bases, the statistics are in, and they’re hard to argue with. Maintaining a blog with up-to-date content has become vital to all industries. Like it or not, the internet has produced a world of socially-connected consumers; as a result, the business world will never be the same.
- Reason Two: Blogging promotes professional development and boosts engagement. As any professor will tell you, even experts never fully understand a process until they have been forced to explain it clearly to others. The act of researching and writing blog posts forces us to be very sure of ourselves before we hit “post” and put our articles out there for the entire world to pick apart. To that end, we research the latest trends and accumulate data to support our points. As a bonus, we generally learn something new or surprising along the way. Yes, the process can be time-consuming, but the results are well worth the effort in more ways than one.
- Reason Three: You have something to say. If you care enough about your product, skill, or industry to be running a business, then you have something to say. Ignore the self-effacing voices in your head telling you that you’re “not an expert” or “not a writer.” (But bring those voices back next week: we’ll deal with them in Part 2!)
Blogging on a custom wordpress website may be daunting, but it’s not rocket science. Unless, of course, you are an actual rocket scientist blogging about rocket science. In that case, of course, it is rocket science.
But for the rest of us, blogging is merely a helpful tool to keep both ourselves and our customers engaged.
To talk more about this, please feel free to contact us. And stay tuned for the next installment in this series, in which we’ll move from the why to the how.
Coming soon: “Maintaining a Business Blog Part 2: Three Tips to Simplify the Process.”